(File Transfer Protocol): A resource for transferring files between
a server and a client across an Internet connection.
Domain Name Service (DNS) is the system by which hosts on the Internet
have both domain name addresses (such as netmagik.com) and IP addresses
(such as 22.214.171.124). DNS is the means by which you are able to
type in an easily remembered name in order to go to a URL, instead
of using an IP address.
In the context of visitors to web pages, a hit (or site hit) is
a single access request made to the server for either a text file
or a graphic. If, for example, a web page contains ten buttons constructed
from separate images, a single visit from someone using a web browser
with graphics switched on (a "page view") will involve
eleven hits on the server. (Often the accesses will not get as
as your server because the page will have been cached by a local
internet service provider).
In the context of a search engine query, a hit is a measure of the
number of web pages matching a query returned by a search engine
A set of hyperlinks attached to areas of an image. This may be defined
within a web page, or as an external file.
A database of web pages maintained by a search engine or directory.
A word which forms (part of) a search engine query.
A file maintained on a server in which details of all website accesses
are stored. Analysing log files can be a powerful way to find out
about a web site's visitors, where they come from and which queries
are used to access a site. We use log files to provide site
statistics reports for your website.
A construct placed in the HTML header of a web page, providing information
which is not visible to browsers. The most common meta tags (and
those most relevant to search engines) are KEYWORDS and DESCRIPTION.
The KEYWORDS tag allows the author to emphasise the importance of
certain words and phrases used within the page. Some search engines
will respond to this information - others will ignore it.
The DESCRIPTION tag allows the author to control the text of the
summary displayed when the page appears in the results of a search.
Again, some search engines will ignore this information.
Multiple copies of web sites or web pages, often on different servers.
The process of registering these multiple copies with search engines
is often treated as spamdexing, because it artificially increases
the relevancy of the pages. Filters such as the Infoseek Sniffer
now remove multiple mirrors from the indexes.
Changes made to a web page to improve the positioning of that page
with one or more search engines. A means of helping potential customers
or visitors to find a web site. Optimization may involve design/layout
changes, new text for the title-tags, meta-tags, alt- attributes,
headings, and changes to the first 200-250 words of the main text.
Part of a search engine which surfs the web, storing the URLs and
indexing the keywords and text of each page it finds. After your
website is submitted to search engines, their spiders will crawl
the web and index your website.
A real visitor to a web site. Web servers record the IP addresses
of each visitor, and this is used to determine the number of real
people who have visited a web site. If for example, someone visits
twenty pages within a web site, the server will count only one unique
visitor (because the page accesses are all associated with the same
IP address) but twenty page accesses.